Strategic Management help to assist organizations in identifying what is to be achieved, and how they achieve results of value (Michael A. Hitt and Duane Ireland) Strategic management is a series of managerial decisions and actions that determine the long-term corporate performance in environments that include observation, strategy formulation, implementation, and evaluation
Four models of strategic management.
Observation of the environment consists of the external environment such as variable-organisasidan variabelyng outside there in the short-term control, such as work and social environment that makes organizational life. Internal environments composed variables such as strength weakness in the organization concerned denagn structure and system in which strategy formulation is the development of long-term plan for effective management of the opportunity and threat environments, in terms of strengths and weaknesses of the company, such as the mission is the reason why the organization defines the basic purpose of life and unique as a differentiator, and purpose that is the end result of Achor activities, and strategy formulation of a comprehensive plan for how to achieve the mission and objectives, and policies as a provider of broad guidelines for decision-making organization
Implementation is the process whereby management strategy to realize the strategy and policy into action through the development of programs, budgets, and procedures
Evaluation and control is the process through which the company activities and performance results are monitored and the actual performance compared to the desired performance denagn.
Understanding corporate strategy, business strategy and functional strategy
Corporate strategy is a depiction of the company's overall direction of the company's general attitude towards the growth and management of various businesses and product lines to achieve a balance portfolio of goods and services
Business strategy is the development at the level of division, and the emphasis on improving product persainagn goods and services companies in specific industries and market segments
Functional strategy is the emphasis on maximizing the productivity of resources, and in dalmnya develop strategies to gather together samaberbagai activities and their competence in order to improve performance
Definition of SWOT analysis
SWOT is the acronym of strength, weakness, opportunities, and threats which means strength, weaknesses, opportunities, and threats of a SWOT analysis should mengidewntifikasi competence is a rare company specific expertise and resources owned by a company in unggulyang they use and the strategic capability create a different company
In accordance with the business strategy and business
For companies that produce products telekomonikasi Indosat GSM services such as IM3, Mentari and internet with Im2 then the choice of strategy is a strategy ekspansikarena this strategy conducted in the highly competitive and also rawanatau position paasar products are unstable but because indosat is a great company and have penpatan that significant so no problem in creating new styles and criteria of this expansion strategy over the perluasasn products, markets, corporate functions and increased activity of the company. The reason is that people use this strategy benefited from the expansion of business.
Certainly succeeded in increasing the number of service users Indosat from the target set and the number of users the vast majority are young
Value chain analysis is a model used to help analyze the specific activities that can create value and competitive advantage for an organization that consists of the primary activities (inbound & outbound logistics, operations and sales) and support activities.
The difference between business-level strategies and corporate-level strategies are the focus more on business strategy bertakan at divisional levels to improve the competition position of goods and services that are more specialized and market segmentation as well as increased profits and sales generated, whereas if the corporation is more portrayal direction of the company company's overall attitude toward growth ririskiky general to achieve a balance portfolio of goods and services.
The Company determines the choice of strategy by way of consideration when evaluating the results of this work and then test the mission, goals, strategies, policies, and strategic management review the top level after observing the external and internal environment, such as structural, cultural, social, etc., followed by a SWOT analysis as opportunities threats , strengths and weaknesses are adjusted to current conditions, after which visits the mission and goals in order to generate and evaluate alternatives, and selected the best and then implemented into the evaluation.
A mission should be market oriented so that the mission is clear and easy to understand but its function is unique, and also note the product or technology-oriented is described not described an instrument or product is obtained but at the end and purpose of it all.
The role of board of directors in the formulation of strategy is to evaluate current performance testing accompanied the mission, objectives and strategies and policy and then negotiated with the CEO who observe the external and internal environment and then analyze the SWOT according to current conditions and if necessary revise the mission and goals
The strength of competition in the industry by porter is
Namely cost leadership competitive strategy aimed at low-cost broad market and build efficient scale facilities, vigorous pengurangn prices, control costs and charges in order to provide tight lower prices for its products compared to other competitors
Differentiation is an active strategy to mendaptkan above average results in a business tertentukarena brand loyalty will make consumers' sensitivity to price is low
Focus is cost competitive strategy that focuses on buyer groups or certain geographic markets and try to serve these niches and ignore others in order to seek the benefits of market segments
Focus differentiation is to concentrate on the buyer group, segment product lines, or certain geographic markets Focus on business strategy is where the attainment and implementation process terkosentrasi appropriate strategies and objectives defined mission. Customer Relationship Management (CRM Customer Relationship Management abbreviated) is a type of management that specifically discusses the theories about the handling of the relationship between the company and its customers with the aim of increasing corporate value in the eyes of its customers.
Understanding Others say that he is an integrated information system used to plan, schedule, and control activities and pascapenjualan prapenjualan within an organization. CRM covers all aspects relating to prospects and customers today, including the call center (call center), sales force (sales force), marketing, technical support (technical support) and field service (field service).
The main goal of CRM is to improve long-term growth and profitability through a better understanding of the habits (behavior) customers. CRM aims to provide feedback that is more effective and better integration with the return on investment (ROI) in this area.
Sales Force Automation (Sales force automation / SFA), which became available in the mid 80s is the first component of CRM. SFA helps sales representatives to manage their accounts and track opportunities, manage their contact list, adjust their work schedules, provides online training services which can be a solution for long-distance training, and develop and supervise their sales channel, and also helps optimize delivery of information to the news sharing.SFA, call center (english: call center) and automated field operations are in the same line and enter the market in the late '90s began to join the CRM market. Just as ERP (English: Enterprise Resource Planning), CRM is a very comprehensive system with lots of packages and options.
Referring to the Glen Petersen, author of "ROI: Building the CRM Business Case," The most successful CRM systems found in organizations that adapt their business model for profitability, not only redesigning the information system.
CRM covers methods and technologies used by companies to manage their relationships with customers. The information stored for each customer and potential customers is analyzed and used for this purpose. Process automation in CRM used to generate automatic personalized marketing based on customer information stored in the system.
A CRM system should be able to perform the function:
• Identify the factors that are important to customers.
• Carry the philosophy of customer-oriented (customer centric)
• Adopt measures based on the customer's point of view
• Build the process end to end customer service
• Provide excellent customer support
• Dealing with complaints / customer complaints
• Record and follow all aspects of sales
• Create a holistic information about information services and sales from customers
Customer relationship management is a corporate-level strategy, which focuses on building and maintaining relationships with customers. Some software packages are available with different approaches to CRM. However, CRM is not technology itself, but it is a holistic approach to organizational philosophy, which emphasizes close relationships with customers. CRM care philosophy of the organization at all levels, including policies and processes, customer service, employee training, marketing, fund management and information systems. CRM system to integrate marketing, sales, and customer service from end to end.
